Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Episodes
Oct 8, 2021
Oct 8, 2021
5 min
Sophia in Glenelg wants to know why nobody seems willing to 'pay the cost to be the boss' of her "really awesome little Mazda".
Sep 24, 2021
Sep 24, 2021
6 min
Marcel in Camberwell wants to know why DHL insists on telling him every intricate detail about his new tennis racquet's cross continental journey.
Sep 10, 2021
Aug 25, 2021
Aug 25, 2021
7 min
Bianca from Prahran wants to know what's behind Coca Cola's gigantic packaging u-turn.
Aug 13, 2021
Aug 13, 2021
6 min
A very hungry Laurence from Elizabeth Bay wants to know why more people don't just cross the street.
Jul 26, 2021
Jul 26, 2021
8 min
Carli from Melbourne gets us rolling with a listener question that's way too close to home.
Jul 26, 2021
Jul 26, 2021
7 min
We've got some big news from Dan and Dr Mel (OK fine, mainly just Dr Mel). What's happening? When? Why? How? Then what? Great questions. Invest the seven minutes (or three and a half at double speed) and all will be revealed.
Apr 12, 2021
Apr 12, 2021
22 min
Doesn't it seem strange that from the moment we're born, we're taught that following instructions is the right thing to do? In this episode, Mel and Dan discuss the authority bias, and why carrying around a clipboard could be the best thing you ever do.
Feb 20, 2021
Feb 20, 2021
22 min
Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.
Dec 24, 2020
Dec 24, 2020
28 min
Ever stuck to your guns even though you knew deep down you were wrong? In this episode, Mel and Dan unpack the Commitment Bias and how to make sure your New Years Resolution actually sticks this time.