Bad Decisions

Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.

Ever notice how novices tend to be highly opinionated, while those with more experience are a little less sure? In this episode, Mel and Dan unpack the Dunning-Kruger Effect, and why your social media feed is often so infuriating.

People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and instead owned our flaws? In this episode, Mel and Dan explore the Pratfall effect, and why tripping up the stairs on your way to a presentation could be a winning strategy.

It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score. In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.

If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.

Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at how we make choices around risk, and why our desire to avoid uncertainty can sometimes end up costing much more.

Do you generally feel like you’ve got your life together, but sometimes wonder what the hell you’re doing? In this episode, Mel and Dan explore the Barnum effect and why 'clairvoyant' could still be a promising career choice

Why is it that the baddies in cartoons are always so ugly? And why do we assume that handsome people are also going to be charismatic? In this episode, Mel and Dan look at why neat hair and a firm handshake are more important than we could ever imagine.

What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens when we see, hear or experience the same thing over and over again.

Everybody loves change, right? Hell no! And it’s not entirely our fault. In this episode, Mel and Dan explore why we'll often go to huge lengths just to make sure everything stays exactly the same.