Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Episodes
Friday Sep 24, 2021
Friday Sep 24, 2021
Marcel in Camberwell wants to know why DHL insists on telling him every intricate detail about his new tennis racquet's cross continental journey.
Friday Sep 10, 2021
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
Bianca from Prahran wants to know what's behind Coca Cola's gigantic packaging u-turn.
Friday Aug 13, 2021
Friday Aug 13, 2021
A very hungry Laurence from Elizabeth Bay wants to know why more people don't just cross the street.
Monday Jul 26, 2021
Monday Jul 26, 2021
Carli from Melbourne gets us rolling with a listener question that's way too close to home.
Monday Jul 26, 2021
Monday Jul 26, 2021
We've got some big news from Dan and Dr Mel (OK fine, mainly just Dr Mel). What's happening? When? Why? How? Then what? Great questions. Invest the seven minutes (or three and a half at double speed) and all will be revealed.
Monday Apr 12, 2021
Monday Apr 12, 2021
Doesn't it seem strange that from the moment we're born, we're taught that following instructions is the right thing to do? In this episode, Mel and Dan discuss the authority bias, and why carrying around a clipboard could be the best thing you ever do.
Saturday Feb 20, 2021
Saturday Feb 20, 2021
Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.
Thursday Dec 24, 2020
Thursday Dec 24, 2020
Ever stuck to your guns even though you knew deep down you were wrong? In this episode, Mel and Dan unpack the Commitment Bias and how to make sure your New Years Resolution actually sticks this time.
Thursday Nov 19, 2020
Thursday Nov 19, 2020
Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.