Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Episodes
Tuesday Aug 18, 2020
Tuesday Aug 18, 2020
It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score. In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.
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