Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Episodes
Wednesday Jun 06, 2018
Wednesday Jun 06, 2018
Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and how what we’re presented with is far less important than how it’s packaged.
No comments yet. Be the first to say something!