Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Episodes
Wednesday Mar 14, 2018
Wednesday Mar 14, 2018
With thousands of decisions to make every day, wouldn’t it just be way easier if some of them were made for us? In this episode, Mel and Dan unpack how the default bias influences everything from binge-watching to voter turnout, and explain how marketers can become the Kleenex of their category.
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