Episodes
Tuesday Oct 02, 2018
Ben Franklin effect: Why we should all be asking for way more favours
Tuesday Oct 02, 2018
Tuesday Oct 02, 2018
Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’ve been doing it all wrong. In this episode, Mel and Dan explore how we can use non conventional techniques to gain our customers’ trust and loyalty forever more.
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